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Weight Loss Products

FTC Continues Inexorable Diet-Supplement Crusade

Commission joins with Maine to fine old-hand marketing company

Dragnet

The Federal Trade Commission (FTC) and the Office of the Maine Attorney General are rounding up alleged offenders one by one.

In 2014, Sensa Products, maker of weight-loss products, signed on to a whopping $26 million dollar settlement with the FTC, which alleged that the company had failed to provide competent and reliable scientific evidence to back up its advertising.

Then, in 2016, the Maine AG teamed up with the FTC to go after two companies, Direct Alternatives and Original Organics, both weight-loss supplement marketers. The companies were accused of violating the FTC Act and Maine consumer protection laws by making deceptive claims about their supplements. The companies “told a blizzard of lies,” according to the surprisingly poetic then-director of the FTC’s Bureau of Consumer Protection. Direct Alternatives and Original Organics settled the case as well.

Both cases were part of the FTC’s ongoing program of enforcement against allegedly phony weight-loss products.

Dominoes

The next related lawsuit dropped in early February 2018 ‒ a joint Maine/FTC action targeting Marketing Architects, an advertising agency that worked for Direct Alternatives. According to the FTC, pushing weight-loss supplements was a bit of an obsession for Marketing Architects; the FTC’s complaint cites the company’s work for the above-mentioned Sensa as well as MI6 Holding, distributor of weight-loss product Neu Garcinia Cambogia.

The plaintiffs accused Marketing Architects of crafting allegedly deceptive radio ads for Direct Alternatives’ products, replete with fictitious product endorsers, bogus news features, negative-option enrollments and dramatic weight-loss claims lacking any tie to an actual product study.

The Takeaway

Marketing Architects settled shortly after the complaint was filed, and faces a number of restrictions and directives. The company is no longer allowed to make any of the always-false “gut check” weight-loss claims advised against by the FTC; it must present scientific evidence to support its claims; it must forgo misrepresenting case studies and their results; and, similarly, it must reject the use of false testimonials and bogus “independent” programming.

Marketing Architects is also ordered to pay a $2 million judgment to the FTC and the state of Maine.

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Weight Loss Exercise

Health report on tea

A report was released yesterday from the Kings College of London and although the details are tough to find right now on the internet, the study still shows a lot of evidence that drinking tea is very good for you.

Drinking three or more cups of tea a day is as good for you as drinking plenty of water and may even have extra health benefits, say researchers.

Health report on teaThe work in the European Journal of Clinical Nutrition dispels the common belief that tea dehydrates. Tea not only rehydrates as well as water does, but it can also protect against heart disease and some cancers, UK nutritionists found.

Experts believe flavonoids are the key ingredient in tea that promote health. These polyphenol antioxidants are found in many foods and plants, including tea leaves, and have been shown to help prevent cell damage. Tea replaces fluids and contains antioxidants so its got two things going for it.

Public health nutritionist Dr Carrie Ruxton, and colleagues at Kings College London, looked at published studies on the health effects of tea consumption.

They found clear evidence that drinking three to four cups of tea a day can cut the chances of having a heart attack. Some studies suggested tea consumption protected against cancer, although this effect was less clear-cut. Other health benefits seen included protection against tooth plaque and potentially tooth decay, plus bone strengthening.

Dr Ruxton said:

“Drinking tea is actually better for you than drinking water. Water is essentially replacing fluid. Tea replaces fluids and contains antioxidants so it’s got two things going for it.”

Tea Does Not Dehydrate

Health report on teaShe said it was an urban myth that tea is dehydrating.

“Studies on caffeine have found very high doses dehydrate and everyone assumes that caffeine-containing beverages dehydrate. But even if you had a really, really strong cup of tea or coffee, which is quite hard to make, you would still have a net gain of fluid.

“Also, a cup of tea contains fluoride, which is good for the teeth,” she added.

There was no evidence that tea consumption was harmful to health. However, research suggests that tea can impair the body’s ability to absorb iron from food, meaning people at risk of anaemia should avoid drinking tea around mealtimes.

Dr Ruxton’s team found average tea consumption was just under three cups per day.

She said the increasing popularity of soft drinks meant many people were not drinking as much tea as before.

“Tea drinking is most common in older people, the 40 plus age range. In older people, tea sometimes made up about 70% of fluid intake so it is a really important contributor,” she said.

Claire Williamson of the British Nutrition Foundation said: “Studies in the laboratory have shown potential health benefits.

“The evidence in humans is not as strong and more studies need to be done. But there are definite potential health benefits from the polyphenols in terms of reducing the risk of diseases such as heart disease and cancers.

“In terms of fluid intake, we recommend 1.5-2 litres per day and that can include tea. Tea is not dehydrating. It is a healthy drink.”

The Tea Council provided funding for the work. Dr Ruxton stressed that the work was independent.

Categories
Weight Loss Products

Traverse Bay Farms Continues to Offer Free Shipping on Cherry …

It’s official…despite the increasing costs of postage and shipping costs, Traverse Bay Farms / Fruit Advantage has announced it will continue to offer free shipping a number of its all-natural, nationally award winning gourmet products.

The announcement is a welcome change in the natural health areana. For many companies to offer free shipping they simply increase thier price to end consumer. However, Traverse Bay Farms has also announced it will not be increasing its price for its popular tart cherry juice concentrate or tart cherry capsules.

According the Andy LaPointe, Director of Marketing with Traverse Bay Farms / Fruit Advantage, “For our customers, enjoying the natural health benefits of tart cherries is part of enjoying a healthy daily lifestyle. Cherries not only taste great but are packed full of healthy antioxidants. In addition, they reply on our products to help fight joint pain, inflammation or other health issues that may have a negative affect on your lifestyle.

With many uncertainties in the world, our customers don’t have to worry about paying for shipping to get our nationally award winning products and all natural products delivered to thier home or office. We do everything we are capable of to ensure our customers enjoy our all natural products, while supporting the American farmer. By announcing we will continue to maintain our free shipping policy, along with no increase in prices, this further solidifies our reputation of being a leader in the super fruit and tart cherry juice area.”

About Traverse Bay Farms / Fruit Advantage

Winner of 26+ national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is the #1 award winning super fruit company in America.

Offering an all-natural line of fruit salsa, fruit barbeque, dried fruit including dried cherries, dried blueberries and more. In addition, Traverse Bay Farms offers cherry juice concentrate and teaches about health benefits of cherry juice.

Fruit Advantage is the sister brand an offers a complete line of condition-specific, fruit-based supplements including tart cherry capsules, blueberry capsules, pomegranate capsules. In addition, Fruit Advantage offers a patented formula combining tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.

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