I saw this great video on from TedX on how fast food marketing to kids works. We all have seen commercials for kids food with characters from movies and TV shows but the Anna Lappe goes even farther in explaining how big business can really market hard to kids and how important brand loyalty is.
What I really took away from this is the fact that businesses in their pursuit of profits will market hard like we would expect and some of it is really underhanded and really not ethical. Secondly, as we all know most kids don’t care about nutrition and these big conglomerates are really taking advantage of using the kids to pester parents to buy products that are deadly over time.
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