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Weight Loss Products

Princess Mary latest celebrity to be falsely used to sell Garcinia Cambogia

It’s not uncommon for scammers to use celebrity faces and false endorsements to sell their products on social media. 

And it seems not even royals are immune to it, with Princess Mary of Denmark said to be the latest embroiled in a scam.

A number of publications have reported that the Danish royal’s name has been falsely linked to a number of ‘dangerous’ diet pills labelled ‘Pure Cambogia Ultra’ and ‘Pure Life Cleanse.’

Targeted: Princess Mary's name has reportedly been falsely linked to a number of 'dangerous' diet pills labelled 'Pure Cambogia Ultra' and 'Pure Life Cleanse'

Targeted: Princess Mary’s name has reportedly been falsely linked to a number of ‘dangerous’ diet pills labelled ‘Pure Cambogia Ultra’ and ‘Pure Life Cleanse’

False: According to Woman's Day, the ad about Princess Mary claimed that the she turned to the weight loss product to help her lose weight after giving birth to her twins, now five

False: According to Woman’s Day, the ad about Princess Mary claimed that the she turned to the weight loss product to help her lose weight after giving birth to her twins, now five

Many scammers have been selling weight loss products they claim contain Garcinia Cambogia, a ‘metabolism boosting’ citrus fruit that grows in Southeast Asia, for years. 

To do so, celebrity names like Christina Aguilera, Britney Spears and Khloe Kardashian have been used to endorse the pills without permission. 

According to Woman’s Day, the ad about Princess Mary claimed that she turned to the weight loss product to help her lose weight after giving birth to her twins, now five.

Not the only one: Scammers have been selling weight loss products they claim contain Garcinia Cambogia for years (pictured using Khloe Kardashian and a stolen Women's Health logo to sell the products)

Not the only one: Scammers have been selling weight loss products they claim contain Garcinia Cambogia for years (pictured using Khloe Kardashian and a stolen Women’s Health logo to sell the products)

Bizarre: 'When she was at her heaviest she weighed 86kg and after exercising without success, she got depressed and her life fell apart,' the ad reportedly read Bizarre: 'When she was at her heaviest she weighed 86kg and after exercising without success, she got depressed and her life fell apart,' the ad reportedly read

Bizarre: ‘When she was at her heaviest she weighed 86kg and after exercising without success, she got depressed and her life fell apart,’ the ad reportedly read

'My body fat simply melted away like butter': They also falsely quoted the royal as saying she endorsed the product

‘My body fat simply melted away like butter’: They also falsely quoted the royal as saying she endorsed the product

‘When she was at her heaviest she weighed 86kg and after exercising without success, she got depressed and her life fell apart,’ the ad reportedly read. 

They also falsely quoted the royal as saying she endorsed the product. 

‘I did not even have to change my diet or exercise, my body fat simply melted away like butter!’ 

Woman’s Day writes that the royal court of Denmark has demanded these false ads be recalled and confirmed that they were not true. 

WHAT IS GARCINIA CAMBOGIA? 

Garcinia cambogia, a tropical fruit also known as the Malabar tamarind, is a popular weight-loss supplement. 

People say it blocks your body’s ability to make fat and it puts the brakes on your appetite. It could help keep blood sugar and cholesterol levels in check, too.  

In 2009, the Food and Drug Administration warned everyone to stop using a weight-loss product that contained garcinia cambogia because some people taking it got serious problems. 

The product had other ingredients, too, so it’s not clear that garcinia cambogia was to blame. While some research suggests the supplement is safe for your liver, other research says no.

Source: WebMD 

No truth to it: Woman's Day writes that the royal court of Denmark has demanded these false ads be recalled and confirmed that they were not true

No truth to it: Woman’s Day writes that the royal court of Denmark has demanded these false ads be recalled and confirmed that they were not true

Scandal: The Princess' scam also made the cover of Danish magazine Her  Nu

Scandal: The Princess’ scam also made the cover of Danish magazine Her Nu

According to New Idea, ‘insiders’ say Princess Mary is ‘furious’ and ‘horrified that girls and women think she is endorsing controversial diet products’ as she is a patron of the World Health Organisation and a strong advocate for a healthy, active lifestyle. 

Another issue is that those purchasing the pills as a result of the endorsement often have no clue what they are buying or who they are truly buying them from. 

The story also made the cover of Danish magazine Her Nu.

Princess Mary is just one of many celebrities who have found themselves being used to promote the product, with celebrity doctor, Dr Oz, also a target. 

One of many: Princess Mary is just one of many celebrities who have found themselves being used to promote the product, with celebrity doctor, Dr Oz, also a target

One of many: Princess Mary is just one of many celebrities who have found themselves being used to promote the product, with celebrity doctor, Dr Oz, also a target

In 2013, Dr Oz promoted the Garcinia Cambogia products on a show in which it was called a ‘revolutionary fat buster’ and a weight loss ‘breakthrough.’ 

As a result, his words have been used to sell countless ‘dodgy’ products and he was mentioned in the ad featuring Princess Mary where it was falsely claimed that he ‘introduced’ her to the product. 

In February, Dr Oz was sued for promoting Garcinia Cambogia, which ‘all credible scientific evidence’ proves doesn’t work, despite not naming any brands. 

A representative for The Dr Oz Show has since said the lawsuit is an attack on free speech.

‘As we have always explained to our viewers, The Dr Oz Show does not sell these products nor does he have any financial ties to these companies,’ they told TMZ

Dangerous? A number of celebrity photos have been stolen to sell the supplements 

Dangerous? A number of celebrity photos have been stolen to sell the supplements 

Khloe Kardashian is also being used to sell the controversial product in an ad almost identical to the one Princess Mary was named in. 

‘Khloe Kardashian, who wore a size 18 then, watched the pounds melt away. At her heaviest she weighed 237 pounds, after trying everything possible without any success, she fell into depression and her life almost fell apart,’ it reads.

‘She didn’t want surgery and didn’t know what to do next, until she saw Doctor Oz talk about Garcinia Pure Select and Vital Cleanse Complete.

Not proven: Garcinia Cambogia is a 'metabolism boosting' citrus fruit that grows in Southeast Asia

Not proven: Garcinia Cambogia is a ‘metabolism boosting’ citrus fruit that grows in Southeast Asia

‘Khloe decided to give it a try, considering she had nothing to lose. That day changed her life forever. Now others are following her lead.’

Women’s Health Magazine has also been targeted by the scammers, who often use their logo to sell the products.

‘Women’s Health does not endorse African Mango Diet Pills, Garcinia Cambogia Extract, Wholemega Diet Pills, or Green Coffee Bean Extract, or Raspberry Ketone Diet,’ they said in a statement

Categories
Weight Loss Products

Charges laid after fake Amazon reviews allegedly promoted ‘fat-blocking’ pills linked to liver failure

The U.S. Federal Trade Commission is cracking down on fake Amazon reviews.

The FTC has successfully brought the first-ever case against a supplement company that allegedly boosted its Amazon ratings through a third-party firm that crafts fake “verified” reviews.


READ MORE:
Fake or real? Consumers and marketing expert caution about believing online reviews

According to the settlement, Cure Encapsulations sold a supplement on Amazon touted as an “appetite-suppressing, fat-blocking, weight-loss pill.”

One of the ingredients in the supplement is an Indonesian plant called garcinia cambogia that has been linked to acute liver failure.

“People rely on reviews when they’re shopping online. When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection, in a statement.


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The FTC claims the company’s founder turned to amazonverifiedreviews.com — one of the hundreds of websites that writes fake five-star reviews for a fee.

Cure Encapsulations must now inform Amazon that it paid for reviews and must notify all customers who purchased the so-called weight-loss supplement.

The FTC is imposing a $12.8-million fine, with only $50,000 due and the remainder used as a way to enforce the judgement.

WATCH: Tips from a marketing expert about how to spot fake reviews






1:55Calgary consumer and market expert warn about fake online reviews


Calgary consumer and market expert warn about fake online reviews

Research shows that 91 per cent of consumers rely on online reviews for their purchases, and it takes about 10 reviews before a consumer can start trusting a business or product.

But a lot of those reviews are unreliable, and experts say it can put consumers at risk.

Fakespot, a website that identifies fake reviews, estimates 30 per cent of product reviews on Amazon are inauthentic.

Recognizing this is a widespread problem, Amazon has taken the matter into its own hands. As an Amazon spokesperson told TechCrunch, the company has filed suits against more than 1,000 defendants for “review abuse” since 2015. They’ve also sued the third-party sites that write them.


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Categories
Weight Loss Products

Garcinia Market Analysis 2019 | Global Survey, Emerging Trends, Outlook, Overview and Forecast to 2023 – Press Release

Market Analysis

Garcinia is a fruit, majorly found in India and Southeast Asia. It contains a chemical, hydroxycitric acid (HCA), which is considered as a source to prevent fat storage, control appetite, and increase exercise endurance. It can be extracted into powder and liquid form and is applicable in the food beverage industry, functional foods, and dietary supplements. Increasing health conscious population and inclination of consumers towards food supplements is boosting the growth of garcinia market. Moreover, continuous increase in health issues among the growing population has created opportunity for the players in garcinia market to enter into the market and generate revenue. However, stringent government laws and regulations for application of garcinia in the products may hamper the growth of the market.

Rising consumers’ awareness about garcinia supplements and health advantages associated with it is identified to be increasing the sales of garcinia in the global platform. The growth has been driven by the increased acceptance of natural health supporting ingredients among the consumers. Increasing prevalence of diseases such as obesity has increased the application of garcinia in various industries including in supplements, pharmaceuticals, functional food beverages, and others. Garcinia serves as a source in prevention from factors which leads to obesity and other body weight related disorders. Continuously increasing obesity and other body weight related issues across the globe has turned up an opportunity for supplements, functional food and beverage industry to include garcinia in their products, which is driving the growth of the global garcinia market. Garcinia helps in reducing and managing body weight and prevents conditions like obesity and unnecessary body fat deposition.

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Major Key Players

The key players profiled in

  • Garcinia are Guangdong Hybribio Biotech Co., Ltd. (Hong Kong),
  • Hunan Nutramax Inc. (China),
  • Hunan Huacheng Biotech Inc. (China),
  • Nuvaria Ingredients (U.S.),
  • Ambe Phytoextracts Private Ltd. (India),
  • Indfrag Limited (India),
  • Honson Pharmatech Group Ltd. (Canada),
  • Xi’an Lyphar Biotech Co., Ltd. (China),
  • Sia Fruits Serviss
  • Zeon Health UK Ltd. (U.K)

With the entry of new industrial players in the weight loss products, established players are continuously involved in product improvisations and constantly keep adding new products to their offerings. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing in terms of quality and creating product differentiation to gain consumers attention. The best long-term growth opportunities for this sector can be captured by ensuring ongoing RD investments in the optimal strategies.

With strategic expansions, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. Establishing market in these emerging economies is profitable based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred.

Latest Industry Updates

May 2017 TLS Weight Loss Solution has launched two of the hottest ingredients for weight loss in the name of Green Coffee Bean Extract and Garcinia Cambogia. Green Coffee Extract, is the most clinically researched brand of green coffee bean extract, which has been shown superior to its competitors in promoting healthy weight management and helping to maintain normal blood sugar levels.

Dec 2016 Pure Nutrition has launched its flagship e-commerce portal in Dubai with a bid to explore the natural formulations market with its expanded range of products including Garcinia for weight management.

Nov 2016 Garcinia Cambogia Fusion Burn Fat Burner has been officially launched on Amazon.com. The product is enhanced with weight-loss formula which is natural, safe, and sustainable

Market Segments

The Global Garcinia Market has been divided into Form, Application and Region.

Based on Form: Powder, Liquid, and Others

Based on Application: Foods Beverages, Functional Foods Dietary Supplements and Others

Based on Region: North America, Europe, Asia Pacific, and ROW

Browse Complete Half Cooked Research Report Enabled with Respective Tables and Figures is Available @ https://www.marketresearchfuture.com/reports/garcinia-market-1364

Regional Analysis

Garcinia Market is segmented into Europe, North America, Asia Pacific and rest of the world (RoW). Asia Pacific region is dominating the market followed by Europe. Indonesia is the major producer of garcinia in the global market. Inclination towards body weight management among the consumers is driving the garcinia market in the Europe. Furthermore, Asia Pacific is witnessed to be the fastest growing region over the forecast period. Increasing obese population and growing health awareness in developing countries like India and China is boosting the growth of Asia Pacific market.  Furthermore, rising demand for natural products in U.S. is likely to attract players to penetrate the North American market and increase the sales of their product.

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