Weight Loss Diet Solutions

The U.S. Federal Trade Commission is finally tackling the scourge of fake reviews on online marketplaces like Amazon, bringing its first successful case against a company that it said paid to artificially boost its product’s ratings.

The agency filed a complaint on Feb. 19 alleging that the company, Cure Encapsulations, Inc., and its owner, Naftula Jacobowitz, paid a website called Amazonverifiedreviews.com to post glowing critiques of a weight loss supplement called garcinia cambogia. In addition to maintaining a rating of at least 4.3 out of 5 stars, the reviews asserted that the product was a “powerful appetite suppressant” that “literally blocks fat from forming” — claims that the FTC found to be false and unsubstantiated.

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As part of the terms of the settlement, announced Tuesday, the company must notify Amazon that it paid for fake reviews, violating the e-commerce giant’s terms of service, and must contact anyone who purchased the supplements to disclose the FTC’s findings.

Cure Encapsulations and its owner are also now barred from making “weight loss, appetite suppression, fat-blocking or disease treatment claims for any dietary supplement, food or drug unless they have competent and reliable scientific evidence in the form of human clinical testing supporting the claims.” If the company does continue marketing products, it is prohibited from misrepresenting endorsements. Finally, the agency levied a $12.8 million judgment against the company, of which it will have to pay $50,000, with the remainder due if it is found to have misrepresented its financial situation.

“People rely on reviews when they’re shopping online,” said Andrew Smith, director of the FTC’s Bureau of Consumer Protection. “When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules.”

Amazon’s fake-review problem has been widely known for years: The company banned incentivized reviews in October 2016 and has since shut down accounts suspected of abusing the system and even sued websites and individuals for selling fraudulent reviews online. Still, the issue has persisted, according to review audit sites like ReviewMeta and FakeSpot.

“We welcome the FTC’s work in this area,” an Amazon spokesperson said in a statement. “Amazon invests significant resources to protect the integrity of reviews in our store because we know customers value the insights and experiences shared by fellow shoppers. Even one inauthentic review is one too many. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban and take legal action on those who violate our policies.”

Fake reviews are particularly rampant in high-margin categories like Bluetooth speakers and headphones, per the sites, but certain styles of shoes and accessories are targets, too. These categories will likely become even more competitive as an increasing number of shoppers turn to Amazon for fashion purchases.

Last year, a survey of several of the top Facebook groups showed that footwear had become a popular category for sellers looking to trade free or heavily discounted product for glowing reviews. For example, posts for knitted sneakers, LED kids’ shoes and platform stilettos have racked up dozens of comments from interested users, while many such items ultimately earned failing grades on more legitimate review websites.

Until now, federal regulators haven’t intervened to prevent the proliferation of fraudulent reviews, which can be used to promote dangerous products (the offending weight loss supplement has been associated with acute liver failure), counterfeits or poor-quality merchandise, but the FTC’s latest case should put unscrupulous sellers on watch.

Over the years, Amazon has had a strenuous relationship with some shoe brands, most notably Birkenstock, over alleged knockoffs on its platform. It made headlines in 2017 when Nike announced a trial partnership with the e-tail behemoth — a deal market watchers deemed an “if you can’t beat ’em, join ’em” move on Nike’s part, after it too struggled to rein in unauthorized sales of its wares.

Just this month, Amazon admitted to its challenges with controlling the proliferation of counterfeit goods on its site. While the firm isn’t legally responsible for third-party counterfeits, it has said that it has zero-tolerance policy on fake items.

Only time will tell whether the FTC’s involvement marks a significant step toward Amazon building and maintaining a higher level of trust for both shoppers and sellers on the site.

Want more?

Here’s How Amazon Is Doing When It Comes to Policing Counterfeits on Its Site

If you are trying to lose weight, try the tarty and citrusy kokum fruit that is said to liven up any curry or dal. A favourite among the Konkans, it is majorly found in the Malabar regions of India. Regionally known as Sol Kadi, kokum is a delicious fruit that works as a natural weight loss aid and is fast becoming one of the favourites among health enthusiasts. Kokum also comes with a range of health benefits. The presence of vitamin C in it may help boost immunity; the garcinol it contains has antioxidant, anti-inflammatory, and anti-allergenic properties. But what has brought kokum into the spotlight is the presence of hydroxyl citric acid (HCA) in it, which is said to shrink appetite and reduce fat in the body, further helping you lose weight, the healthy way. Let’s look at how kokum helps in losing weight and how to use it in your daily diet.

(Also Read: Tarty Kokum: The Wonder Ingredient That Shrinks Your Appetite)

Kokum for weight loss | Kokum to lose weight and burn body fat

 

Kokum or the herb of garcinia cambogia is said to lead to significant loss in weight and in the fat accumulated in the body. Here are some reasons that make it great for weight loss.

1. Kokum is said to be great for your digestion, and is known to fight conditions like flatulence, acidity and constipation. A good digestive system is the key to lose weight efficiently.
2. It contains hydroxyl acid (HCA), which is known to be an appetite suppressant, further preventing you from cravings and untimely hunger pangs.
3. According to a study published in the Journal Nutrition, HCA is also attributed to not just weight loss, but also fat loss, thereby helping you stay healthy.
4. Inflammation in the body can cause conditions like obesity. The presence of an active compound called garcinol has anti-inflammatory properties that prevent inflammation in the body.
5. Kokum is known to reduce the conversion of food into fat. Therefore, the synthesis of fatty acids is inhibited to a great extent, thus preventing the build-up of fats in the body.
6. Kokum has the tendency to convert most calories in our body into glycogen.
7. The antioxidant vitamin C present in kokum prevents the growth of cell damaging free radicals in the body. Free radicals tend to cause oxidative stress, which further ups the chances of health conditions like diabetes and obesity.

 

How to use kokum to lose weight | How to use kokum for weight loss

 

Also a popular fruit among South Indians, kokum is generally available in powder form, and can be consumed by adding some water to it. If you have whole kokum, you can simply soak it in water overnight, extract the juice and store it for consumption for the next few days. You could also use kokum as a souring agent in most of your curries and dals and extract the benefits it has to offer.

(Also Read: How To Make Kokum Juice At Home)

Go on and enjoy the beautiful red and purple tarty fruit and lose weight, the healthy way. Make sure you consume a healthy and balanced diet and engage in exercises to stay fit.

 

You may have seen a much-circulated story, allegedly posted on CNN’s website, in which a Cornell University student claims to have lost 37 pounds through a diet regimen consisting of apple cider vinegar and supplements of Garcinia cambogia, a type of tropical fruit.

If it is not immediately obvious to you, this is an internet ad for weight loss supplements, not a CNN story. The woman interviewed in the story doesn’t exist. Apple cider vinegar and Garcinia cambogia do not do what the ad claims they do, and can in fact be harmful when taken as suggested.

Everything about this ad is a lie. It lies about big things that could hurt people’s health and it lies about stupid little things like celebrity diets. It is a lie smothered in lies and served open-faced on a bed of lies. Let’s unpack this.

Claim: The story is from “CNN Nutrition”

Fact: A good way to tell where a story is from is to look at where the story is from. If I were to write, “This story you are reading on www.gov.uk represents official UK policy on phony diet ads,” you could look at the top of your browser and see that you are in fact on qz.com and I am lying. CNN’s URL is cnn.com, not independant-research.com, and that is not how “independent” is spelled.

Claim: “By Suzanne Pischner”

Fact: There is no Suzanne Pischner on LinkedIn or Twitter. Her byline appears only on other fishy-looking weight loss ads, including one purporting to be from TMZ posted under the URL trompe l’oeil tmzf.itness.co. Suzanne, if you are real and reading this, please send a notarized birth certificate to hi@qz.com.

Claim: “Amanda Haughman, a student at Cornell University, was able to drop 37lbs off her waist in 1 month without ever using a dime of her own money.”

There is no Amanda Haughman in Cornell’s current student or alumni directories. In December, a nearly identical ad for a product called “Premiere Garcinia Cambogia” labeled a completely different woman’s photo as “Cornell student Amanda Haughman.” A lifestyle blogger pointed out that the photo was in fact of a Scottish woman named Seana Forbes, and was taken from a YouTube ad for a fitness app.

An independant-research.com story dated March 13 said Amanda was a Cornell student. In similar ads dated March 14, she went to Harvard or Stanford. A Google image search turns up ads describing the same blond woman with the too-big jean shorts as a student at UCLA, Michigan State University, the University of South Wales, and the National University of Singapore. Amanda Haughman is either a privacy-minded global scholar or—and this is just a theory—not a real person.

Claim: “Since the study, Amanda shared the TrimGenesis Garcinia and apple cider vinegar combination with her close friend, Mark, who had also been struggling with his weight.”

Fact: The image of the man identified as Mark was lifted from a 2015 story in the Daily Star, a UK daily tabloid, about a man named Mark Smithers. Here a pellet of truth is dropped in the rabbit hutch of lies: there is a Mark and he did lose weight. But he did not use this product and is not a close friend of Amanda, who is not real.

Claim: “We sat down with Amanda”

Fact: Amanda can’t sit. She has no lower extremities. She doesn’t exist.

Claim: “I was able to find a radio interview where [Melissa] McCarthy credited her entire weight loss to combining TrimGenesis Garcinia with apple cider vinegar.”

Fact: The photo labeled “2016” is from 2015; the one labeled “2015” is from 2014. No such interview with McCarthy exists. In actual interviews, McCarthy has politely rebuffed repeated requests to talk about if or how she may have lost weight, for the same reason US speaker of the house Paul Ryan has never released his colonoscopy reports—it’s nobody’s business and it’s a kind of weird thing to ask about in the first place.

Claim: “TrimGenesis Garcinia contains the naturally occurring ingredient, hydroxycitcric acid, which boosts weight loss by blocking excess body fat production while increasing resting metabolism by more than 130%.”

This is where TrimGenesis’s claims go from absurd to potentially dangerous. Hydroxycitric acid (not “hydroxycitcric,” as above) is a type of citric acid found in many tropical plants, including Garcinia cambogia. In the world of unregulated supplements, “natural” is an often-abused term that has no bearing on how safe or effective a product is. Arsenic is naturally occurring. Mercury is naturally occurring. Nature makes a lot of stuff. Humans aren’t supposed to eat it all.

A 1998 study in the Journal of the American Medical Association found no significant difference in weight loss between participants who took Garcinia cambogia and those who took a placebo. A 2011 meta-review in the Journal of Obesity found that while there was some evidence of short-term weight loss in patients using the supplement, those that took it were also twice as likely to have bad gastrointestinal side effects. Another 2013 review of 17 studies deemed Garcinia cambogia safe for human consumption, but concluded that its effect on weight loss was unclear.

The unproven benefits of Garcinia cambogia have not stopped assorted hucksters from pushing it as a weight loss wonder drug; television personality Mehmet Oz called it “a revolutionary fat buster” on a 2012 show.

“I don’t get why you need to say this stuff ‘cause you know it’s not true,” Claire McCaskill, a Democratic senator from Missouri, said at a 2014 Senate hearing on Oz’s false claims (quoted in this actual CNN story).

“I do personally believe in the items that I talk about on my show. I passionately study them,” Oz, a trained surgeon, responded. This is an acceptable defense for an amateur Bigfoot hunter, but not a scientist.

Claim: “TrimGenesis Garcinia with apple cider vinegar has been clinically proven to…”

Fact: Several claims follow; they are all bogus. There have been zero clinical studies on the effects of apple cider vinegar combined with Garcinia cambogia.

The ad never discusses the supposed benefits of drinking the apple cider vinegar, though here “Suzanne Pischner” may be relying readers’ previous familiarity with the subject. A long-time favorite of health food advocates, apple cider vinegar is increasingly popular as a home remedy for maladies including sore throats, high cholesterol, high blood sugar, acne, and jellyfish stings.

“There is ample scientific evidence” that vinegar does in fact help control blood sugar, if taken as one tablespoon diluted in a cup of water at the start of a meal, says Carol Johnston, a professor and associate director at Arizona State University’s School of Nutrition and Health Promotion. “The evidence on weight loss is meager but there are hints of this—particularly in the rat model,” she added. “If vinegar impacts body weight, it is very subtle and not what most have in mind when they start a weight loss trial.”

The active ingredient in apple cider vinegar that helps control blood sugar (and possibly weight) is acetic acid, which is found in all vinegar. And while drinking one to two teaspoons in water as recommended by Cornell/Harvard/MSU/National University of Singapore grad Amanda Haughman probably isn’t harmful to most people, it’s worth remembering that vinegar is an acid, and drinking acid straight can be dangerous.

Ultimately, the ad serves apple cider vinegar as a folksy side dish to a weight loss supplement that could have harmful side effects. The US Food and Drug Administration says weight loss supplements, including those purporting to contain Garcinia cambogia, often contain undisclosed ingredients, including active drugs.

The danger of weight-loss related fake news is that—like their political counterparts—they make ridiculous claims that can distract from the fact that they are still lies masquerading as the truth, and could end up hurting someone.

In memory of Amanda Haughman (1995-2017), a victim of the Bowling Green Massacre.