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Change or die philosophy leads to new lease on life for living raw enthusiast

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Joan Jackson weighed 320 pounds at 39- years-old. She was depressed, pre-diabetic, and plagued by problems in her colon and feet. In such a condition, she had feeling that a stroke or heart attack was imminent. Her son was young at that time, and she had a wakeup call when her immobility kept her from being there for her son. She questioned the example of self-care and discipline she was setting for him.

“I knew I had to change, or I would die,” said Jackson.

Joan Jackson weighed 320 pounds at 39- years-old. She was depressed, pre-diabetic, and plagued by problems in her colon and feet. In such a condition, she had feeling that a stroke or heart attack was imminent. Her son was young at that time, and she had a wakeup call when her immobility kept her from being there for her son. She questioned the example of self-care and discipline she was setting for him.

“I knew I had to change, or I would die,” said Jackson.

So change she did. Jackson was a practicing attorney and research was nothing new to her. Luckily, she had some knowledge of self-help techniques that incorporated a raw, vegan lifestyle. Suspecting food was a major source of her health problems, she switched her diet overnight. 

“Within three days, all my symptoms were gone,” Jackson said.

She lost 200 pounds by changing the food she ate, but also changing how she felt about food. She spent three weeks at the Optimum Health Institute in Lemon Grove. She took a raw food class after leaving OHI.

“My kitchen evolved over time, I started with almost nothing. My son was not thrilled. But I switched to all organic, and committed to 60 percent minimum raw for life,” Jackson said, sitting in the sun room of her home at Lemon Grove’s historic Troxell Manor.

During her stay at OHI, Jackson befriended her roommate who ended up influencing Jackson’s career path. Jackson’s former roommate dropped by her house one night with twenty OHI patients seeking tasty, flavorful but healthy food. Some wanted food for detox, some wanted to eat gluten free, some wanted raw. And Jackson found that she could easily accommodate all of them. Without stress, without fuss, inherently seeing a simple process where others had become intimidated by what they perceived as a strict culinary program, Jackson’s knack for the living raw lifestyle kicked in, and teaching others felt natural.

“I’m not a chef,” she insisted. “I’m a systems thinker, big on organization. I work with the energy of the students, I teach for empowerment. If what I was teaching made the difference between life and death for some people, I had no right to stay small with it.” 

Jackson followed her instincts to expand her teaching. What started as casual demonstrations of the living raw lifestyle to small groups of people in her home became more of an occupation. She left full-time practice of law in 2009 because the satisfaction of that job was nowhere near what she derived from teaching people how to re-program their habits, their mindsets, their lives, for the purpose of living better.

“My real paycheck was when someone told me, ‘I can’t wait to get home so I can try this’,” Jackson said.

In full entrepreneurial spirit and equipped with the right tools, Jackson developed a manifesto of sorts to accompany her philosophy, approach and recipes. In 2013 she finished “The Raw Kitchen Magician: Making Raw Food Real Easy for Real People,” which retails for $150 but also sells on disc for less. It took two and a half years to put together her descriptive, image-rich manual/guidebook/cookbook. “The Raw Kitchen Magician” breaks down how to live raw, cook raw, why to eat raw because Jackson said it is not as difficult as people think. Starting with a stocked pantry, with basic equipment (dehydrators, a blender, cutting board, good knives and glass food storage), and a few hours in the kitchen once a month, Jackson outlined the easiest way possible for even the busiest, fast-food ingrained people to improve their physical and mental well-being with food.

“My teaching is coming from a real person who had no time, who didn’t have any experience really cooking food, who has a kid who couldn’t stand this, and I can articulate this,” she said. “I’ve truncated everything. Boom! You’re in the system. Just do it!”

People not only channel Jackson’s excitement about living raw but also sustain it, as her approach is surprisingly simple. 

It is not necessary to eat 100 percent raw all of the time (Jackson herself only does that two to three months out of the year), nor do you need to be an aficionado in the kitchen. She said it gets easier as you go along, especially when clients begin to feel better.

“People have to walk through it and get their hands on it before they feel safe,” she said. “Some people quit before they have a chance to find out how easy it is, so my whole goal was to show people how the raw food lifestyle can compete with convenience.”

When Jackson’s clients have that breakthrough and the light bulbs go off for everyone, her calling is clear. She knows why raw food living grabbed her and “would not let her go,” and the process itself is more than just self-realization. She believes that society has relegated control to food and pharmaceutical companies. She said we worship convenience at the expense of our health. She is not alone in that idea, but said the raw food industry is unfortunately, polarized. Between doctors who promote raw living and chefs who offer recipes, Jackson saw a need for middle ground.

“There’s nobody in the middle helping real people with careers and disease to make this really work,” she said. 

Jackson’s goal to help people aligned perfectly with the visions of current Troxell Manor owner Steve Hermecke. He bought Troxell Manor from the estate of the previous owner after he spotted the Manor with the enormous Moreton Bay fig trees in front and saw it as a place of healing. Hermecke brought in a gardener to clean up and take over the grounds and in 2012, after attending one of Jackson’s raw food classes, asked her to live at Troxell Manor and teach classes there in what was to be a community wellness center. Jackson now offers a residential one-week raw food lifestyle seminar and Saturday evening raw food classes at Troxell Manor. 

She has clients who are doctors at UCSD’s cancer program, want to lose weight, are sick, or whom have gotten better and credit Jackson with saving their life from disease.

How exactly does this happen, from diet alone? Similar to the eating raw lifestyle, it is not as complicated as it sounds, and does not require lengthy explanations from doctors or nutritionist to understand that our bodies immediately use uncooked food.

“When you cook things, there are categories of loss,” she said. “Enzymes are the catalyst to almost every reaction your body has. They get destroyed at above 108 degrees. Our bodies need the enzymes in the food to digest the food. It’s like, a key to assimilate. Without those enzymes, then our body pulls from our own stores of enzymes.”

Your body essentially processes raw food “at a lower cost to you,” Jackson said. In addition, eating “clean” happens when eating raw. With fruits and vegetables consumed, healthy sources of protein are incorporated, and processed foods are phased out. 

“I’m blessed to be at the forefront with pragmatic materials to help people know how to make this work, so this has been worth every sacrifice—absolutely,” she said.

To learn more about Jackson’s classes, log onto www.iamlivingraw.com or check out her Facebook page, www.facebook.com/iamlivingraw.

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Weight Loss Products

Fake Reviews, Real FTC Action

In the first case challenging a marketer’s use of fake paid reviews on an independent retail site, the Federal Trade Commission settled with Cure Encapsulations, Inc., and its owner over dozens of phony product reviews posted on Amazon.

According to the FTC, the defendants made false and unsubstantiated claims about their weight loss supplement, Quality Encapsulations Garcinia Cambogia Extract with HCA Capsules, including “Literally BLOCKS FAT from forming,” “powerful appetite suppressant” and “not only BURNS fat, but also keeps fat from forming in the first place!”

In addition, the defendants violated Section 5 of the FTC Act by paying third parties to write and post fake reviews of the product on Amazon, where the supplements were sold. In an email to www.amazonverifiedreviews.com, the defendants informed them that they needed “30 reviews[—]3 per day,” with an average rating of 4.3 stars to maintain sales.

“I am sending you now another $200 and will pay you total of $1000 additional to the cost of the reviews if you stand on the product, and make sure the next 12 days if someone post a negative review you add real positive reviews from real aged accounts (no proxy vpn vps) to make it back to a 4.3 overall,” the company’s chief executive officer wrote. “Please make sure my product should stay a five star.”

The website obliged, posting reviews such as “Wow. I’m actually still amazed that it worked way faster than I expected. I have lost 20 pounds by using these amazing capsules. The pills help you with your intake of food, cleans all toxins from your body and does not allow fat or sugar to stick. Highly recommended!” and “This product really cuts your appetite! I didn’t eat much and I was already feeling full. I used this product for 3 months and I am very glad I did. It helps with weight loss. I really love it.”

Pursuant to the proposed consent order, the defendants are prohibited from making claims of weight loss, appetite suppression, fat blocking or disease treatment for any dietary supplement, food or drug unless they have competent and reliable scientific evidence in the form of human clinical testing.

The defendants must also notify Amazon about the purchased reviews and send an agency-approved email to all purchasers of the supplement to inform them about the FTC’s case, along with a fact sheet from the National Institutes of Health that states “Garcinia cambogia has little to no effect on weight loss.” A $12.8 million judgment will be suspended upon payment of $50,000 and unpaid tax obligations.

“People rely on reviews when they’re shopping online,” Andrew Smith, director of the FTC’s Bureau of Consumer Protection, said in a statement about the case. “When a company buys fake reviews to inflate its Amazon ratings, it hurts both shoppers and companies that play by the rules.”

To read the complaint and proposed stipulated order in Federal Trade Commission v. Cure Encapsulations, Inc., click here.

Why it matters: The message for marketers couldn’t be clearer, the agency emphasized in a blog post about the case: “The use of bills-for-shills product reviews violates the FTC Act.” And the FTC isn’t the only regulator ready to take action over fake reviews—New York Attorney General Letitia James recently announced an enforcement action against a company that allegedly sold “likes” and “views” from fake followers on sites such as LinkedIn, Pinterest, SoundCloud, Twitter and YouTube.

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Old Hollywood visits Santee for grand opening of The Pointe at Lantern Crest Senior Living

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When Michael Grant approached Santee city officials six years ago about building a new living center for seniors. Grant said the project would be, “better than you can imagine.”

With a pledge like that to guide planning, the grand opening of the next phase of the senior residence facility on Jan. 6 was impressive. The festive event re-imagined Old Hollywood staging the premiere party.

When Michael Grant approached Santee city officials six years ago about building a new living center for seniors. Grant said the project would be, “better than you can imagine.”

With a pledge like that to guide planning, the grand opening of the next phase of the senior residence facility on Jan. 6 was impressive. The festive event re-imagined Old Hollywood staging the premiere party.

Michael Grant is principal developer of Lantern Crest and president and majority owner of DCI (Development Contractor, Inc.) construction firm. He emceed the ceremony, which featured Santee political dignitaries and scholarship pageant winners helping him cut the red ribbon to formally open The Pointe, a five-story building containing 102 apartments for senior retirement and assisted living.

The Pointe, which is Phase 2 of the large-scale project, is dedicated to luxury resort-styled residence for older adults who can live independently or thrive with light assistance. Nineteen of the new apartments on the building’s second floor are reserved for assisted living. Two penthouses grace the uppermost fifth story of the rectangular building. The amenities are located at the front, the apartments along the other sides of the building.

Laura Runkle, executive director of The Pointe, arrived in October for her new position, after 18 years of working with older adults. The first residents moved in as soon as the occupancy permit was granted on Dec. 19. Within a month, 20 seniors were living there. Members of this new community of active senior-age adults range from their 70s to 90s.

On opening night, Runkle described the facility as “150,000 square feet of fun.” Runkle pointed out the spectacular sunset views across the Santee valley, especially from the upper-floor conversation and deck seating alcoves. She further praised the warm climate of Santee as being highly beneficial for seniors by allowing swimming and other outdoor activities nearly year-round. Exercise equipment was installed in the indoor fitness room, and the walking club was meeting during morning hours. An outdoor fitness course extends around the perimeter of the premises, with a nearby multi-level putting green for golfers to practice. Yoga classes, to be held around the second-floor swimming pool, were being planned.

The Pointe’s small movie theater, with recliner seating, is screening evening videos and films, while the adjacent indoor-outdoor game room is set up for card and board games as well as electronic darts and billiards on a pool table built into a carved-out classic Ford Mustang car. The spa rooms, for beauty and massage, are slated to open in February.

Runkle advocates for keeping older adults independent for as long as possible. She said her philosophy incorporates a holistic approach supporting seniors in body, mind and spirit, together with supportive socialization that encourages family engagement and involvement with generational peers.

“We provide a greater circle of support,” she said. “People living here know they are not alone in the aging process. And families’ love coming to the resort-like setting and enjoying time together here. This is nothing like having to visit grandpa at ‘the home.’ This is an entirely different profile of retirement.”

Runkle elaborated that this new model of senior living blends elements from the hospitality industry with eldercare, as residents remain in control of their lives and choices, but have “effortless” background support. Planned activities relieve the typical stressor to isolated seniors of discovering and arranging social outings. A concierge desk offers help with mailing packages, setting appointments and linking residents to community services. A lobby barista-type coffee bar offers beverages and light snacks throughout the day.

The facility’s activities director, Abby Dearden moved into her office near the pool and bar area. Dearden schedules new happy hour events, trivia contests, and classes in jewelry, flower arranging and arts crafting. She envisions wellness and cooking classes in the near future.

Runkle says the next milestone she looks forward to at The Pointe is “seeing all the community spaces filled with life,” and “really getting to know the residents and their families.”

Kristen Curran-Brookham, executive director for the complex at Lantern Crest, chose as the next big milestone the soon-anticipated public opening of The Pointe’s Italian-themed restaurant Terrazza and the aviation-themed pool area bistro-bar Latitude 32. Upon approval from the Department of Public Health, anyone will be able to visit for food and drink at the second-floor venues. Catering services will also be available to community service and professional networking groups that schedule meetings in the facility areas.

Lantern Crest Foundation will conduct fundraising and associated charitable events. The organization’s major focus will be on financial assistance to Lantern Crest residents who might fall into need, although other philanthropic endeavors may be in the offing later.

Incoming residents can opt to lease a studio, or one- or two-bedroom apartment on a monthly basis. The complex is pet-friendly, with a small exterior dog run; otherwise, dogs are to be leashed in the common areas. The facility’s purpose is to allow seniors to age well in place as their needs change. Apartment doorways and halls are wide enough for easy navigation of walkers or wheelchairs. Built-in sitting areas, safety handrails and walk-in closets are other senior-geared standard features. 

Lantern Crest’s Phase 1, known as The Ridge, is a memory care section for sufferers of Alzheimer’s and dementia, finished nearly three years ago. Lantern Crest is the first licensed senior care facility in Santee, with only La Vida Real in Rancho San Diego also offering retirement housing in East County. The final build-out of Lantern Crest, to encompass six Phases, will be the fifth largest senior living center in San Diego County. Lantern Crest will be the largest employer in Santee. Phase 3, wholly for assisted living, is in design. Phases 4, 5 and 6 are to be completed all at once after that, for a total of 460 units across the complex. The level of care will be up to skilled nursing.

The greatest fear senior’s hold is the loss of mobility. Even those elders knowing their driving is impaired are reluctant to give up car keys. Phase 2 will include underground parking, and Lantern Crest already has a 40-seat bus to transport residents to special events and on shopping trips.

Phase 2 will feature a water wall, two swimming pools, a full spa, four theaters, five restaurants, two full-service bars, and a gym and fitness center. The first pool will have a wheelchair ramp with a five percent gradient and plastic chairs and lifts for access for disabled residents. A bar is scheduled to an addition to the pool area. Also on tap for golf enthusiasts is a greens area of nine holes for pitch and put practice. Water aerobics, daily fitness, yoga, and dance classes will also be offered. For retired aviators and plane watchers, the end units provide unimpeded views of Gillespie Field airspace.

Now under construction is Phase 2, for assisted living and senior retirement, to be completed and open for new residents by the end of this summer. Envisioned “like a five-star hotel.” Santee Mayor Randy Voepel refers to it as “Santee’s cruise ship.”

The pace of completion depends on release of funding, based on leasing of senior residents at the facility. Ultimately, 460 units are planned to be in place at Lantern Crest. Tuesdays and Thursdays will be designated physician appointment days at the doctor’s office on site. The level of care will be up to skilled nursing. A room near the Fitness Center will allow occupational, physical and speech therapy appointments arranged through individual insurance plans. Lantern Crest is conveniently located at 11010 Sunset Trail, near the interchanges of Highways 52, 67 and 125. More information is available at www.lanterncrestseniorliving.com or (619) 312-4408.