Shoppers rushed to various malls for their year-end shopping needs as the 23rd edition of the annual Dubai Shopping Festival (DSF) kicked off across Dubai on Tuesday.
On Tuesday noon, the roads leading to some malls started experiencing heavy traffic, parking spaces were hard to find and some Metro stations registered higher footfall as shoppers took advantage of the huge discounts ranging bet-ween 25 and 90 per cent. The participating malls are Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’ai-sem, City Centre Barsha and City Centre Al Shindagha.
The supersale, which started from 12pm and ran until midnight, gave customers the chance to get their hands on amazing deals. Moreover, shoppers who spent Dh300 during the 12 hours entered a lucky draw to grab the grand prize of Dh50,000 worth of shopping vouchers.
Shoppers were also treated to in-mall entertainment. At The Dubai Mall, drummers, harpists and musical waiters provided music and cultural programmes.
Chinese national Li Zhu, who is visiting Dubai for the first time, told Khaleej Times that he is amazed with the colourful shopping tradition in the emirate. “There is music, fireworks displays and of course, the prices of shopping items are very tempting,” he said.
Shoppers looked for the best deals in jewellery, gold, fashion merchandise and gadgets. Some also planned to redecorate their homes for the coming new year while others bought late Christmas gifts for their families and friends.
A post shared by Dubai Shopping Festival (@dsfsocial) on Dec 26, 2017 at 4:50am PST
Staff at malls also showed their excitement about the annual shopping festival. Filipino expat Aimee Payoyo said the DSF means more sales for their company and more sales means bonus for the staff.
At night, the Dubai skies were lit with spectacular fireworks over Al Seef, La Mer and The Beach opposite JBR. The shopping extravaganza will run daily until January 27,2018, offering tourists and residents five weeks of incredible shopping experience.
Reasons to get you shopping this DSF
25-75 per cent discount at over 3,000 participating outlets across the Dubai. But be sure to get to the malls early to grab the best items.
Shop and win. Spend Dh200 at participating malls of the Dubai Shopping Malls Group to get a chance to win cash and gift vouchers to the value of Dh1 million at participating malls.
More discounts. Purchase a DSF Pass to get up to 65 per cent discount at over 60 top attractions and dining options across the city such as, ‘At The Top’ Burj Khalifa, Kaleidoscope, IMG Worlds of Adventure and La Perle.
DSF is not just about shopping. Watch the mesmerising fireworks every night at Al Seef (9pm) La Mer (9pm) and The Beach (8.30pm) opposite JBR, will be having spectacular firework displays.
Enjoy various light and musical shows, including ‘The Lighting Fairies’ and ‘Light Umbrella’ at Al Seef, the latest lifestyle destination by The Creek
Visitors to The Beach opposite JBR can enjoy the carnival atmosphere with live performances from local and international acrobats
If you want to redecorate your home for 2018, get a chance to win a specially curated DSF concept room, complete with top furniture worth up to Dh10,000 for every Dh1,000 at Ikea, ID Design, Home Centre, Home Box and Cottage Chic
Chance to drive home Infiniti QX60 plus Dh150,000 in cash if you buy raffle tickets worth Dh200 from EPPCO and ENOC petrol stations, Global Village, Zoom, and Metro station across the city
Friday shopping madness. Every Friday throughout DSF, there will be a ‘Friday Surprise’ with an exclusive retail product/product range sold at a great price at a specified shopping location.
KT Nano Edit
Happy shopping
Discounts are just an icing on the cake. Isn’t it? Anyone who has been in Dubai during the annual shopping festival would vouch that the month-long event turns the whole city into a jamboree of sorts. It has always been a crowd-puller for residents as well as tourists. Rarely have we seen marketing events of this scale succeed and stay afloat for so long. The DSF is magical indeed!
angel@khaleejtimes.com
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